Studies by the Competence Center for on-the-go Consumption
The Competence Center for on-the-go Consumption regularly publishes white papers and scientific studies. Below is an overview of the publications and their main findings and a download link to the full studies.
Study: "Generative AI Use Cases in Retailing"
This study showcases ten innovative Use Cases of Generative AI from Customer Applications, Store Operations, and Retailer/Manufacturer Processes…
Study: "In-store retail media"
This study investigates the upcoming trend of retail media, which is the creation and commercialization of advertising space (e.g., on websites, apps, or in-store) by or on behalf of a retailer…
Study: "Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences"
This academic publication develops a framework to help retailers decide on why to invest in in-store technology and AI…
Study: "Autonomous Stores: How levels of in-store automation affect store patronage"
In this study, which also led to an academic publication, the consumer perception of different variations of autonomous stores are investigated…
Study: "Quick Commerce"
In this study, we investigate the German Quick Commerce (Q-Commerce) market, characterized by ultra-fast, on-demand delivery times (often under 30 minutes) for groceries and daily essentials.
Study: "The Petrol Station as a Service Hub"
This study investigates how the Petrol Station of the future can develop into a service hub, offering more than just fuel and food to go, but also banking, parcel service, and similar adjacent services.
Study: "The Internet of Things in the Convenience Channel"
This study increases our understanding of how the trend of connected devices or the Internet of Things will affect retailers.
Study: "Price management in Petrol Stations"
This study of the Competence Center for on-the-go Consumption focuses on how pricing is done in petrol stations and how consumers perceive prices.
Study: "A question of taste: Mobility types and their on-the-go consumption"
This study of the Competence Center for on-the-go Consumption focuses on convenience and mobility, and surveyed consumers about their mobility behaviour and consumption of convenience products.
Study: "Kiosks in Germany – taking stock"
This study of the Competence Center for on-the-go Consumption investigated the kiosk environment in Germany.
Study: "Convenience in Europe: Channels"
In the second study of the Competence Center for on-the-go Consumption, the various providers involved in on-the-go consumption were studied further.
Study "Convenience in Europe: On-the-go consumption – motives, demands and needs of consumers"
This first study by the Competence Center for on-the-go Consumption lays the foundation for the further scientific work. Convenience was defined and the convenience consumer was placed under the magnifying glass.