The work of the Competence Center for on-the-go Consumption is supported by an advisory board comprising of well-known business representatives. The board meets three times a year and exchanges views on different issues and questions from the field of on-the-go consumption with Professor Benoit.

An example of the items covered at the advisory board meetings is the presentation and exchange of views on innovative, new shop formats in the field of on-the-go consumption. On site visits are also conducted.