Studies by the Competence Center for on-the-go Consumption
Since 2008, the Competence Center for on-the-go Consumption has published four scientific studies. Here you will find an overview of the various publications and their main findings, and you can download the entire studies.
Study "Convenience in Europe: On-the-go consumption – motives, demands and needs of consumers"
This first study by the Competence Center for on-the-go Consumption lays the foundation for the further scientific work. Convenience was defined and the convenience consumer was placed under the magnifying glass.