Studies by the Competence Center for on-the-go Consumption
The Competence Center for on-the-go Consumption regularly publishes white papers and scientific studies. Below is an overview of the publications and their main findings and a download link to the full studies.
Study "Convenience in Europe: On-the-go consumption – motives, demands and needs of consumers"
This first study by the Competence Center for on-the-go Consumption lays the foundation for the further scientific work. Convenience was defined and the convenience consumer was placed under the magnifying glass.