In the fourth study of the Competence Center for on-the-go Consumption, Prof. Dr. Benoit focused on convenience and surveyed consumers about their mobility behaviour and consumption of convenience products. The following questions were used as guidance:

• What mobility trends are there?
• Who uses what method of transport on work days and on non-work days?
• Who tends towards on-the-go consumption, and who does not?
• Which products are bought by the respective mobility types, and where?
• Which trends and developments can be derived from this?

Main findings

• “Motorised individual transport” currently dominates passenger transportation in Germany: in 2010, the car was used for more than half of all flows of people. In the same time, Germans used the train for only eleven per cent of journeys.
• In future it is to be expected that “multi-modal mobility” will increase: more and more people will make a journey using different methods of transport. For example, they will complete one part of the journey by train and the second part by car.
• They would also like to use the connection time and the change of method of transport for on-the-go consumption at kiosks, bakeries and petrol stations.
• With the Germans’ increased level of travel, people will spend more time on the move and will therefore require well-priced, healthy, quick and flexible eating options.

The study can be downloaded here: Mobility Studie