The advisory board met in January 2024 at Coca-Cola Deutschland in Berlin. Coca- Cola Europacific Partners is one of the world’s largest independent Coca-Cola bottlers, responsible for production and distribution across multiple European markets. The program began with a company presentation by Stefan Ziegler, followed by Noemie Conrardy and Jonas Scholz from Coca-Cola’s Insights Team who presented megatrends and the future of fuel stations from the consumer perspective. Mehmet Tözge from Lekkerland presented on digital sales assistants and smart fridges, while Elmar Kühn, Chief Executive of UNITI Bundesverband EnergieMittelstand, discussed e-fuels and their potential impact on the fuel station industry. After lunch in the Coca-Cola cafeteria, participants embarked on a comprehensive fuel station shop tour throughout Berlin, examining current retail formats and technology implementations at various locations.