Studies by the Competence Center for on-the-go Consumption
The Competence Center for on-the-go Consumption regularly publishes white papers and scientific studies. Below is an overview of the publications and their main findings and a download link to the full studies.
In January 2024, the advisory board met at Coca-Cola Erfrischungsgetränke AG’s offices in Berlin, the company responsible for Coca-Cola’s beverage operations in Germany. The program began with a presentation by Stefan Ziegler on Coca-Cola Europacific Partners, followed by Noemie Conrardy and Jonas Scholz discussing megatrends and the future of fuel stations from Coca-Cola’s perspective. Mehmet …
Continue reading “2024_01: Coca-Cola Berlin, German operations and Berlin petrol station tour”
In May 2024, the advisory board attended the Uniti trade fair in Stuttgart, one of Europe’s premier exhibitions for the fuel station, convenience retail, and car wash industries. The program began with a presentation by Christian Stöppler on digital retail media and its potential for fuel stations, followed by an update on the retail media …
Continue reading “2024_05: Uniti trade fair in Stuttgart – Europe’s leading fuel station trade show”
The advisory board met in November 2024 at the Schokoladenmuseum in Cologne, a museum dedicated to chocolate that showcases how experiential spaces contribute to brand positioning. Guests included Pia Postel from REWE To Go Franchise, along with Anne Haubert and Niels Bungenstock from Lekkerland. Klaus Schopen and Sabine Schreder opened the program with a presentation …
Continue reading “2024_10: Chocolate museum Lindt in Cologne”
The advisory board met in October 2025, with sessions at two institutions in Heilbronn. The morning took place at the Duale Hochschule Baden-Württemberg (DHBW) Heilbronn, a cooperative university offering dual study programs that combine academic theory with practical company experience. The afternoon session moved to IP.AI Spaces, an AI innovation platform that supports companies and …
The advisory board met in March 2025 at two locations in Cologne. The morning session took place at the EHI Retail Institute, a leading retail research institute specializing in technology and innovation trends. The afternoon session moved to GS1 Germany, the organization responsible for global standards in supply chain management and data exchange. The morning …
The advisory board met in June 2025 at the Hack AG facilities in Kurtscheid. Hack AG is a leading German bakery manufacturer operating the Backcollege training center at their production site. The program began with an overview of the snack and bakery market, followed by a production tour of the Hack AG facilities. The afternoon …
Continue reading “2025_06: Hack AG – a leading German bakery manufacturer”