The advisory board met in October 2022 at the Lekkerland Foodservice Academy in Frechen. Lekkerland operates as a leading European convenience distributor with specialized expertise in food service solutions. The morning session featured a presentation by Sabine Benoit on quick commerce study data focusing on shopper missions, followed by Stephan Soronka, Head of Business Development and quick commerce expert, who discussed recent developments and the future of quick commerce. The afternoon included a presentation of Lekkerland’s new Frischwerk store concept, followed by a transfer to the location and an on-site tour of the innovative fresh food retail format.