Study: "Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences"
- To remain competitive, retailers increasingly invest in in-store technology.
- Retailers must be clear on the target group and the purpose of these investments.
- Technologies can increase efficiency and/or enhance experiences.
- They impact the customer journey and/or employee journeys.
- We showcase traditional and modern technologies fulfilling such purposes for both stakeholders.
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